Lead-type effectiveness

% of traces where this lead type produced the winning contact

Guarantor

64%n=22

Co-applicant

58%n=31

Declared Reference

41%n=44

Linked EHFL Borrower

37%n=19

Employer

33%n=14

Sourcing DSA

28%n=12

Frequent Contact

19%n=27

Exposure at risk by branch

POS of non-contactable accounts (₹ L)

Jaipur

₹93.37 L4

Pune

₹64.89 L3

Ahmedabad

₹56.88 L3

Nashik

₹52.18 L2

Thane

₹50.21 L2

Jodhpur

₹49.28 L3

Surat

₹48.57 L3

Udaipur

₹45.11 L3

Rajkot

₹20.42 L2